Branding is the end result of what it is that your rental customer or
prospective rental customer thinks of in association with your company.
Again, it encompasses much more than simply good design of a business
card or a clever logo. Branding is the quick message; the tag line that says
it all.
Remember that marketing is all about presentation to the masses and an
aid to help sales pull more customers through the sales process in a
shortened period of time. For sales, the worst first visit is with a contractor
that greets you with “Oh, AAA Pumping. I have never heard of you, are you
new?” The message is clear that in order to walk away with that
prospects business you will have to paint a vivid picture of who your
company is, what you stand for and what you can do for them. Sales in the
portable sanitation business are crated through a process.
Using a similar scenario prefaced with a mail piece and an ad in a trade
journal read by your prospect, the sales professional is now greeted with
“Oh, AAA Pumping, I have heard about you guys” or “I have seen your
trucks.” Whatever the association is, the prospect can, at a minimum, place
your company on the consideration list. Sales can use the five minutes he
has been granted by the prospect to explain why AAA Pumping is the right
choice for providing a portable sanitation solution.
The purpose of branding is to associate a reason for the contractor to rent
portable toilets from you before the sales call, such as: We are a family
business. We are professional. We are easy to deal with. We deliver our
portable toilets on time-you can count on our service.. We are a part of the
community. We are the good guys. In corporate America, Ford has done
well with their branding, Ford is equal to tough, or Ford Tough. Wal-mart,
who has become the low-cost leader is now expanding on their tag by
adding “Live Better” making the smile on the happy face even brighter.
Thus the consumer is comforted by the intellectual data that they are
getting the best price possible, they now are emotionally soothed with
what everyone wants-a better outcome to their life You can readily see
how branding can create more sales.
Branding can also capitalize on price. The tag line is “We are the
cheapest.” Recognize that your brand has to accurately reflect your
company. If you name your portable toilet rental company “Affordable
Sanitation” with an implication of a low cost and quote the highest in town
it sets wrong with prospects.
Of course it is in the selection of your company name that you can begin
your branding. A name such as “Quality Toilets” implies that the company
may have higher standards but that it also might come at a cost. Most
shoppers want to know that they are going to get the best value not
necessarily the cleanest or the cheapest. Some names are catchy and
work well for recall, while other names do nothing to help create a brand.
This is why proper branding is essential for a company.
In the portable restroom industry there are several companies that have
done well in branding their name in such a manner that it is synonymous
with toilet rental. A contractor based in Minnesota looking to rent a
portable toilet may call several companies asking for the price to rent a
“Biff” but there is only one company that uses that name. Port-o-let is
another strong name association. For the prospect the company name is
the same thing as what they want to rent. Jacuzzi is one manufacturer
of spas yet many refer to spas as Jacuzzi. This type of name association is
a part of a branding process. A deeper advantage is when the company
name reflects a particular characteristic that a customer would find through
doing business with that company.
Before launching a branding mission it is important that a company ask
themselves a very specific question. “What is it that I want prospects to
think of when they think about my portable sanitation company?”
Remember to make sure your branding matches the message and that it
can be properly communicated to everyone in the company. You have to
make sure everyone is on the same page.
There are some good companies out there that can help you with your
branding mission. While there is nothing wrong with using their services
they can be a bit pricey and there is always the issue of outsiders gaining
enough insight into your customers and your business to produce a
winning campaign. When using agencies that are not familiar with your
type of business there will be a natural gestation period while the agent or
agency becomes familiar enough with the intricate details about your
business to offer advise on how to brand it. Many good business people
lack marketing training and stumble through the issue of how to brand or
exactly what should be branded. If this is you, contracting for outside help
should be considered.
For you do-it-your-selfers don’t try to brand several messages at one time.
It is very difficult and can become counterproductive. Once you have
determined the right tag for your company it is best to stick with it. Your
brand should be clear and consistent time after time and year after year
unless of course your business goes through some transition requiring the
brand to change. Try to keep your tag to just a few words. Example “We
are dependable.”
In reality, growth in the portable sanitation business has been great.
While many obstacles needed to be overcome such as securing enough
portable toilets and service trucks, creating efficiencies and recruiting and
keeping employees. All of these in conjunction with day to day business
are tough on the brain. About the only thing that nobody really had to give
much thought to was where the next customer was going to come from.
The abundance of available business allowed for entrepreneurs to side-
step the issue of branding their company in conjunction with it’s marketing
plan. It definitely will take time to get the branding process to take root
but the sooner you start the quicker that the roots will take and begin to
bear fruit.
Below are exact actions to take to begin the process of branding your
company:
1.) Create a logo with your tag line in focus. This can be a little tricky. You
may want to solicit
the help of a graphic artist to aid in this phase.
2.) Create a letterhead, Business cards, Invoices and statements utilizing
the logo and the tag.
3.) Create a web site that reinforces your logo and tag.
4.) Create handouts that demonstrate your portable toilets, related
equipment and service level. Make sure your logo and tag are incorporated
into the literature.
5.) Work with those that handle the phones to train them how to
incorporate your tag into all their conversations with customers, prospects
and even vendors.
6.) Exhibit at appropriate trade shows - focus your presentation on your
tag.
7.) Use the tremendous power of portable restrooms set out on job sites.
Rather than simply displaying a phone number - promote who you are. Use
your logo and tag on all signage. Our industry has the benefit of decal
manufacturers capable of creating great, appropriate designs. Utilize the
decals on all four sides and replace as they get worn. It has become
increasingly difficult to maintain one standard unit but try to keep your
equipment in such a manner that it is recognized as being yours. If color is
all that you can hold on to then color it is.
8.) All service vehicles should, in addition to legal requirements, display
your logo and tag.
9.) Take advantage of press releases. Look for opportunities to get your
name in print. Press releases are short, informative articles explaining the
arrival of a new product or service. Expand your operation, add a territory,
bring in a new line, enhance anything at all and it is worth a 200 word
article to your local paper (papers). Include a good quality photo for
consideration of use in conjunction with the article. Do use your logo and
tag but don’t use terms like ‘the best service company’. Try to keep your
release short, direct and informative. Newspapers love them. I would
recommend submission of press releases at a rate of one every 60 days.
This is a powerful marketing vehicle that cost you nothing more than the
time to put it together.
It will not take long for your branding to begin bringing you a return.
Whatever your branding message is, customers and prospects will begin to
recognize you as being that. If you want to be known as the “dependable
company” you will. Now when sales walks in to visit with the contractor he
is greeted with “Oh, AAA Pumping, I know you – you’re that dependable
company.”
Real branding will increase profitability by lowering your cost of getting
new customers. It is not reasonable to mobilize a sales force that can
make five or six on-site calls to every individual prospect within your
region. In fact, if the prospect is not a target prospect even one on-site call
may not be justified . Regardless, your brand will become relevant and
effective. When the obscure prospects do go to the yellow pages to find a
provider, they can scan the endless list of providers and come upon your
name where they almost intuitively say to themselves ‘I’ve heard about
these guys - I think they do a pretty good job.’
Branding is an essential component in marketing. It is within the process
that an image or perception of your company is created. Proper branding
can convert the propsect’s decision to use your company over a
competitor. When prospects believe that a toilet is a toilet is a toilet with
all things being equal they will ultimately make a decision based on what
they perceive to be true about your company. In cases void of first hand
experience a selection will be based upon perception. A major influence
factor rest in how well you have branded your company.
There are a variety of issues that the Sanitation Journal can help with in
regard to marketing. Readers are encouraged to write or email questions:
PO Box 337, Lemoore, CA 93245 or info@sanitationjournal.com. There is no
charge for this service. All questions are immediately forwarded to the
department head most capable of addressing the question.
prospective rental customer thinks of in association with your company.
Again, it encompasses much more than simply good design of a business
card or a clever logo. Branding is the quick message; the tag line that says
it all.
Remember that marketing is all about presentation to the masses and an
aid to help sales pull more customers through the sales process in a
shortened period of time. For sales, the worst first visit is with a contractor
that greets you with “Oh, AAA Pumping. I have never heard of you, are you
new?” The message is clear that in order to walk away with that
prospects business you will have to paint a vivid picture of who your
company is, what you stand for and what you can do for them. Sales in the
portable sanitation business are crated through a process.
Using a similar scenario prefaced with a mail piece and an ad in a trade
journal read by your prospect, the sales professional is now greeted with
“Oh, AAA Pumping, I have heard about you guys” or “I have seen your
trucks.” Whatever the association is, the prospect can, at a minimum, place
your company on the consideration list. Sales can use the five minutes he
has been granted by the prospect to explain why AAA Pumping is the right
choice for providing a portable sanitation solution.
The purpose of branding is to associate a reason for the contractor to rent
portable toilets from you before the sales call, such as: We are a family
business. We are professional. We are easy to deal with. We deliver our
portable toilets on time-you can count on our service.. We are a part of the
community. We are the good guys. In corporate America, Ford has done
well with their branding, Ford is equal to tough, or Ford Tough. Wal-mart,
who has become the low-cost leader is now expanding on their tag by
adding “Live Better” making the smile on the happy face even brighter.
Thus the consumer is comforted by the intellectual data that they are
getting the best price possible, they now are emotionally soothed with
what everyone wants-a better outcome to their life You can readily see
how branding can create more sales.
Branding can also capitalize on price. The tag line is “We are the
cheapest.” Recognize that your brand has to accurately reflect your
company. If you name your portable toilet rental company “Affordable
Sanitation” with an implication of a low cost and quote the highest in town
it sets wrong with prospects.
Of course it is in the selection of your company name that you can begin
your branding. A name such as “Quality Toilets” implies that the company
may have higher standards but that it also might come at a cost. Most
shoppers want to know that they are going to get the best value not
necessarily the cleanest or the cheapest. Some names are catchy and
work well for recall, while other names do nothing to help create a brand.
This is why proper branding is essential for a company.
In the portable restroom industry there are several companies that have
done well in branding their name in such a manner that it is synonymous
with toilet rental. A contractor based in Minnesota looking to rent a
portable toilet may call several companies asking for the price to rent a
“Biff” but there is only one company that uses that name. Port-o-let is
another strong name association. For the prospect the company name is
the same thing as what they want to rent. Jacuzzi is one manufacturer
of spas yet many refer to spas as Jacuzzi. This type of name association is
a part of a branding process. A deeper advantage is when the company
name reflects a particular characteristic that a customer would find through
doing business with that company.
Before launching a branding mission it is important that a company ask
themselves a very specific question. “What is it that I want prospects to
think of when they think about my portable sanitation company?”
Remember to make sure your branding matches the message and that it
can be properly communicated to everyone in the company. You have to
make sure everyone is on the same page.
There are some good companies out there that can help you with your
branding mission. While there is nothing wrong with using their services
they can be a bit pricey and there is always the issue of outsiders gaining
enough insight into your customers and your business to produce a
winning campaign. When using agencies that are not familiar with your
type of business there will be a natural gestation period while the agent or
agency becomes familiar enough with the intricate details about your
business to offer advise on how to brand it. Many good business people
lack marketing training and stumble through the issue of how to brand or
exactly what should be branded. If this is you, contracting for outside help
should be considered.
For you do-it-your-selfers don’t try to brand several messages at one time.
It is very difficult and can become counterproductive. Once you have
determined the right tag for your company it is best to stick with it. Your
brand should be clear and consistent time after time and year after year
unless of course your business goes through some transition requiring the
brand to change. Try to keep your tag to just a few words. Example “We
are dependable.”
In reality, growth in the portable sanitation business has been great.
While many obstacles needed to be overcome such as securing enough
portable toilets and service trucks, creating efficiencies and recruiting and
keeping employees. All of these in conjunction with day to day business
are tough on the brain. About the only thing that nobody really had to give
much thought to was where the next customer was going to come from.
The abundance of available business allowed for entrepreneurs to side-
step the issue of branding their company in conjunction with it’s marketing
plan. It definitely will take time to get the branding process to take root
but the sooner you start the quicker that the roots will take and begin to
bear fruit.
Below are exact actions to take to begin the process of branding your
company:
1.) Create a logo with your tag line in focus. This can be a little tricky. You
may want to solicit
the help of a graphic artist to aid in this phase.
2.) Create a letterhead, Business cards, Invoices and statements utilizing
the logo and the tag.
3.) Create a web site that reinforces your logo and tag.
4.) Create handouts that demonstrate your portable toilets, related
equipment and service level. Make sure your logo and tag are incorporated
into the literature.
5.) Work with those that handle the phones to train them how to
incorporate your tag into all their conversations with customers, prospects
and even vendors.
6.) Exhibit at appropriate trade shows - focus your presentation on your
tag.
7.) Use the tremendous power of portable restrooms set out on job sites.
Rather than simply displaying a phone number - promote who you are. Use
your logo and tag on all signage. Our industry has the benefit of decal
manufacturers capable of creating great, appropriate designs. Utilize the
decals on all four sides and replace as they get worn. It has become
increasingly difficult to maintain one standard unit but try to keep your
equipment in such a manner that it is recognized as being yours. If color is
all that you can hold on to then color it is.
8.) All service vehicles should, in addition to legal requirements, display
your logo and tag.
9.) Take advantage of press releases. Look for opportunities to get your
name in print. Press releases are short, informative articles explaining the
arrival of a new product or service. Expand your operation, add a territory,
bring in a new line, enhance anything at all and it is worth a 200 word
article to your local paper (papers). Include a good quality photo for
consideration of use in conjunction with the article. Do use your logo and
tag but don’t use terms like ‘the best service company’. Try to keep your
release short, direct and informative. Newspapers love them. I would
recommend submission of press releases at a rate of one every 60 days.
This is a powerful marketing vehicle that cost you nothing more than the
time to put it together.
It will not take long for your branding to begin bringing you a return.
Whatever your branding message is, customers and prospects will begin to
recognize you as being that. If you want to be known as the “dependable
company” you will. Now when sales walks in to visit with the contractor he
is greeted with “Oh, AAA Pumping, I know you – you’re that dependable
company.”
Real branding will increase profitability by lowering your cost of getting
new customers. It is not reasonable to mobilize a sales force that can
make five or six on-site calls to every individual prospect within your
region. In fact, if the prospect is not a target prospect even one on-site call
may not be justified . Regardless, your brand will become relevant and
effective. When the obscure prospects do go to the yellow pages to find a
provider, they can scan the endless list of providers and come upon your
name where they almost intuitively say to themselves ‘I’ve heard about
these guys - I think they do a pretty good job.’
Branding is an essential component in marketing. It is within the process
that an image or perception of your company is created. Proper branding
can convert the propsect’s decision to use your company over a
competitor. When prospects believe that a toilet is a toilet is a toilet with
all things being equal they will ultimately make a decision based on what
they perceive to be true about your company. In cases void of first hand
experience a selection will be based upon perception. A major influence
factor rest in how well you have branded your company.
There are a variety of issues that the Sanitation Journal can help with in
regard to marketing. Readers are encouraged to write or email questions:
PO Box 337, Lemoore, CA 93245 or info@sanitationjournal.com. There is no
charge for this service. All questions are immediately forwarded to the
department head most capable of addressing the question.
| National Portable Toilet Rental Directory |
• Price of Portable Toilets
• The cost is usually related to
the quantity of porta potties
needed and the length of time
they will be rented for.
Regardless, portable toilets are
very affordable especially when
you consider that portables can
cost upwards of $800.00 to
purchase new. A portable
restroom service vehicle-new can
be upwards of $80,000 not to
mention the labor for servicing.
• Generally the cost goes up
starting at a standard portable
restroom then to a wheelchair
accessible or ADA unit, solar
powered and then upward to
include luxury trailers. You can
expect to pay more depending on
the amenities of the toilet.
Overall portable toilet rentals are
a bargain compared to many
other types of rental equipment.
• The cost is usually related to
the quantity of porta potties
needed and the length of time
they will be rented for.
Regardless, portable toilets are
very affordable especially when
you consider that portables can
cost upwards of $800.00 to
purchase new. A portable
restroom service vehicle-new can
be upwards of $80,000 not to
mention the labor for servicing.
• Generally the cost goes up
starting at a standard portable
restroom then to a wheelchair
accessible or ADA unit, solar
powered and then upward to
include luxury trailers. You can
expect to pay more depending on
the amenities of the toilet.
Overall portable toilet rentals are
a bargain compared to many
other types of rental equipment.
Toilet-Rental.Com
National Rental Database
| A complete source connecting portable restroom contractors with builders, governmental agencies and special event coordinators. We have united our site services with portable restroom rental companies across the nation making it fast and easy for you to find the right portable restroom service provider for your need. It is absolutely free and unlike other sites that solicit personal information from you we simply connect you within just a couple of key strokes. |
| Never a Charge For The Searcher! |
| City, State |
Search by
• Portable Toilet Rentals
• If you are interested in renting
portable toilets for your
construction project, remodel or
even for a special event you
have found the most
comprehensive list of portable
toilet rental contractors.
• Toilet-Rental.com is an easy to
use site that helps you find
portable toilet rental companies
You will find portable toilet
rental companies able to meet
the demands of even the
toughest of waste management
scenarios. Contractors throughout
the area can rely on the fact that
portable toilet service providers
listed within our pages are well
equipped to rent portable toilets
in the quantity and service level
Expected. We know how important
service is for contractors doing
work in the area and realize that
finding a good quality portable
toilet rental service company is
just one component in your
overall project. If you are new to
toilet-rental.com, you have just
found the directory for portable
toilet rentals that you will want to
bookmark and return to when
your project calls for portable
toilet and or other sanitation
requirements.
• Building?
• What do I need to know?
• Construction Recommendations
• Emergency Response
• Unfortunately conditions beyond
anyone's control require the
need for an abundance of
portable toilets and service
Portable sanitation becomes a
top priority when people are left
devastated by events such as
hurricanes, earthquakes and
even fire. The need for portable
toilets often leave governmental
agencies scrambling to find
portable restroom rental
companies capable of meeting
this type of demand. In the
disaster response area of
toilet-rental.com are listings that
include portable toilet rental
companies experienced in
emergency response working with
federal agencies such as FEMA
and Army Corp of Engineers
Their credentials are listed
including state agencies they
have previously done business
with. From hurricanes flooding,
fire and earthquakes you can be
assured that the issue of portable
sanitation is properly addressed.
• Emergency Response
• If you are interested in renting
portable toilets for your
construction project, remodel or
even for a special event you
have found the most
comprehensive list of portable
toilet rental contractors.
• Toilet-Rental.com is an easy to
use site that helps you find
portable toilet rental companies
You will find portable toilet
rental companies able to meet
the demands of even the
toughest of waste management
scenarios. Contractors throughout
the area can rely on the fact that
portable toilet service providers
listed within our pages are well
equipped to rent portable toilets
in the quantity and service level
Expected. We know how important
service is for contractors doing
work in the area and realize that
finding a good quality portable
toilet rental service company is
just one component in your
overall project. If you are new to
toilet-rental.com, you have just
found the directory for portable
toilet rentals that you will want to
bookmark and return to when
your project calls for portable
toilet and or other sanitation
requirements.
• Building?
• What do I need to know?
• Construction Recommendations
• Emergency Response
• Unfortunately conditions beyond
anyone's control require the
need for an abundance of
portable toilets and service
Portable sanitation becomes a
top priority when people are left
devastated by events such as
hurricanes, earthquakes and
even fire. The need for portable
toilets often leave governmental
agencies scrambling to find
portable restroom rental
companies capable of meeting
this type of demand. In the
disaster response area of
toilet-rental.com are listings that
include portable toilet rental
companies experienced in
emergency response working with
federal agencies such as FEMA
and Army Corp of Engineers
Their credentials are listed
including state agencies they
have previously done business
with. From hurricanes flooding,
fire and earthquakes you can be
assured that the issue of portable
sanitation is properly addressed.
• Emergency Response
• Portable Restroom rentals for
events .
• You will notice that there are
no shortages of special events
from weddings requiring VIP
restrooms to large events
requiring the rental of several
fancy portable restroom
trailers, Toilet-Rental.com is
the ideal location for you to
find portable restroom rentals
that meet your waste
management needs. We know
that you are not interested in
renting outhouses, privies or
porta potties. You want clean
sanitary portable restrooms
that will enhance your event
• When it comes to quality,
Toilet-Rental.com along with
the portable toilet rental
companies listed in our
directory site create a united
approach to portable restroom
rentals. United-site services
are our number one focus!
• If you have never planned an
event it might be confusing to
calculate how many portable
restrooms need to be rented to
accommodate an anticipated
crowd. Often complicating the
issue is the addition of
specialty restroom trailers
wheel chair accessible units
and hand wash facilities. It is
in the rental of all these
portable sanitation items that
an event can be assured that
their waste management
needs are in order.
• As a first step in planning your
waste management program
you can gain a better
understanding of your needs
by utilizing this handy chart.
• Special Event Chart
• Professional Site Services
• There is much to consider
when planning for the
sanitation needs of large
groups. It is advisable to use
the chart as a place to begin
When possible speak directly
with a portable sanitation
professional who can help you
determine the quantity of
portable toilets, wheelchair
accessible units, hand wash
facilities and specialty
restroom trailers you will need
in order to enhance the overall
outcome of your special event.
• Specialty Portable Restroom
Trailers
• It is amazing but luxury
restroom trailers have
grown in popularity. These
luxury restrooms provide an
excellent method of handling
the waste management needs
of groups who prefer top of
the line accommodations. You
can find portable restroom
trailers with air-conditioning
heat, stereo, private stalls and
even marble counter tops. If
you are interested in state of
the art portable restrooms
hopefully you can find them
right here. If not we have
compiled a national list of
specialty portable restroom and
shower trailer rental companies
that can accommodate your
need. In this directory we have
united all the providers of
portable restroom, shower trailer
companies in the United
States onto one page and
have them broke down to the
areas they are willing to
service. We are confident you
will find one or more willing to
go where you need them.
• Specialty Restroom and
Shower Trailer
events .
• You will notice that there are
no shortages of special events
from weddings requiring VIP
restrooms to large events
requiring the rental of several
fancy portable restroom
trailers, Toilet-Rental.com is
the ideal location for you to
find portable restroom rentals
that meet your waste
management needs. We know
that you are not interested in
renting outhouses, privies or
porta potties. You want clean
sanitary portable restrooms
that will enhance your event
• When it comes to quality,
Toilet-Rental.com along with
the portable toilet rental
companies listed in our
directory site create a united
approach to portable restroom
rentals. United-site services
are our number one focus!
• If you have never planned an
event it might be confusing to
calculate how many portable
restrooms need to be rented to
accommodate an anticipated
crowd. Often complicating the
issue is the addition of
specialty restroom trailers
wheel chair accessible units
and hand wash facilities. It is
in the rental of all these
portable sanitation items that
an event can be assured that
their waste management
needs are in order.
• As a first step in planning your
waste management program
you can gain a better
understanding of your needs
by utilizing this handy chart.
• Special Event Chart
• Professional Site Services
• There is much to consider
when planning for the
sanitation needs of large
groups. It is advisable to use
the chart as a place to begin
When possible speak directly
with a portable sanitation
professional who can help you
determine the quantity of
portable toilets, wheelchair
accessible units, hand wash
facilities and specialty
restroom trailers you will need
in order to enhance the overall
outcome of your special event.
• Specialty Portable Restroom
Trailers
• It is amazing but luxury
restroom trailers have
grown in popularity. These
luxury restrooms provide an
excellent method of handling
the waste management needs
of groups who prefer top of
the line accommodations. You
can find portable restroom
trailers with air-conditioning
heat, stereo, private stalls and
even marble counter tops. If
you are interested in state of
the art portable restrooms
hopefully you can find them
right here. If not we have
compiled a national list of
specialty portable restroom and
shower trailer rental companies
that can accommodate your
need. In this directory we have
united all the providers of
portable restroom, shower trailer
companies in the United
States onto one page and
have them broke down to the
areas they are willing to
service. We are confident you
will find one or more willing to
go where you need them.
• Specialty Restroom and
Shower Trailer
| This site is owned and operated by the Sanitation Journal - a leading magazine to the portable sanitation industry. For further information contact the Sanitation Journal by email: info@sanitationjournal.com or visit them online at www.sanitationjournal.com |